Henry Lester
Marketing Assessment

Assess your organization's strengths, opportunities, and areas for improvement with our free Marketing Assessment tool. Simply fill out the form below, and "Submit" to us. We will provide you with a written report of your organization's overall "marketing health" and suggestions for improvement.

Does your company have a written marketing plan?	Yes
Does your company have a written marketing plan?	No
Have you updated your marketing plan in the last year, in writing?	Yes
	No
Do you have a written media plan?	Yes
Do you have a written media plan?	No
Do you have a written media budget for each month of the year?	Yes
	No
Have you researched a representative sample of your customers, and prospective customers, this year?	Yes
	No
What research method did you use?	Select One or Multiple Answers
What research method did you use?	No Research Conducted Focus Group Research Written Questionnaire Internet Survey Executive Interviews Telephone Survey Observation Research Other Survey Method (If "Other", Please Describe:)
Have you independently researched your own staff?	Yes
Have you independently researched your own staff?	No
Name three qualities of your organization that are unique, in the context of your competitors:
How well does your logo / corporate identity give an impression of these qualities?	Choose One Answer
	Very Well Fairly Well Indifferent Poorly Very Poorly
When did you last update your printed material?	Choose One Answer
When did you last update your printed material?	Less than one month ago 1 to 3 months ago 4 to 6 months ago 7 to 10 months ago About One Year Ago About 18 months ago Almost 2 years ago More than 2 years ago
Is your website up to date, and easily updated?	Yes
Is your website up to date, and easily updated?	No
Does your website and printed materials mirror each other and ask your customers to take action?	Yes
	No
How often is your website backed up?	Choose One Answer
How often is your website backed up?	Daily Weekly Monthly Semi-Annually Once Per Year Never Unknown
Can you make changes to your website and post them to the web the same day?	Yes
	No
Are your customer and prospective customer databases up to date?	Yes
	No
Are they in an electronic format?	Yes
Are they in an electronic format?	No
How often are your databases "mined" and marketed to?	Choose One Answer
How often are your databases "mined" and marketed to?	Daily Weekly Monthly Semi-Annually Once Per Year Never Unknown
How well can your staff/employees explain your organization's unique qualities and benefits to someone?	Choose One Answer
	Very Well Well Somewhat Fair Poorly Unsure
How would you rank your staff/employees' ability to work together as a team?	Choose One Answer
	Excellent Good Fair Poor Unsure
How many full and part-time employees do you have?
What is your average annual employee turnover?	Choose One Answer
What is your average annual employee turnover?	Less than 10% 10% to 20% 21% to 30% 31% to 50% 51% to 70% 71% to 100% Over 100% Unsure
What is your industry's average annual employee turnover?	Less than 10% 10% to 20% 21% to 30% 31% to 50% 51% to 70% 71% to 100% Over 100% Unknown
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All submissions are confidential. No information will be resold to any other party. We will respond to you with a written or verbal review of your assessment.

It's free. It's fast.
And everybody passes.

Henry Lester Marketing Assessment

Henry Lester
Marketing Assessment