Henry Lester
Research and Analysis

Because the marketing and creative process is research-driven, Henry Lester & Associates, LTD. can assure you of results-oriented strategic planning and related creative services.

From customer research and analysis to highly targeted, and therefore, effective, media buying strategy, Henry Lester & Associates has the knowledge, experience, objectivity and ability to gather and interpret the data crucial to an organization’s success.  Our lead research project manager is a board-certified professor of marketing research and will work closely with you to determine your project's objectives and appropriate survey methodology and design.

Quantitative Research
Quantitative Research methodology includes survey design, sampling methodology, required sampling and confidence levels, mail surveys, face-to-face interviews, executive interviews, mall intercept, self-administered surveys, internet-based surveys and e-mail surveys.  We also provide an overview in the form of secondary research.  For more information on survey creation, please click here.

Our specifically designed survey software allows us to compare and contrast numerous categories to provide you with a detailed view of customer satisfaction, buying habits, media use, shopping preferences, brand preference, price perception, convenience, and much, much more. 

For example, an appliance dealer might want to know what brands are shopped, what appliances are purchased, who makes the decisions, how old the person surveyed is, what their media preferences are, and what their income is.  Based on that data, we can tell the appliance dealer how many women, from ages 35 to 45, who are earning $80,000 to $100,000, purchased a Maytag washer, what stores and other brands were shopped, that most of them listen to radio station WXXX from 6:15 to 7:30 in the mornings and read the hometown section of the newspaper on Wednesday, Saturday and Sunday.  What this means in this particular example is that all future media expenditures can be highly targeted with regard to brand, media choices, and target market specific to the retailer.  No more guessing, no more anecdotal evidence from the media, and no more wasted advertising expense.  For more information, contact us.

Qualitative Surveys
We also provide qualitative research that relies primarily on "one-on-one" interviews and focus group research, to discover how we can better and more positively affect what is to be done tomorrow. This research is becoming more and more of a necessity for business in order to survive and thrive in this competitive economic climate. This "discovery" of what is right, what is wrong, and what needs to be done next is a team experience and one that creates a dynamic development stage within an organization. It is the "next step" beyond the sheer numbers, to uncover how people feel about issues that are of paramount importance to the people interviewed, as well as to the overall marketing plan.

Our qualitative research also includes mystery shopper services, from levels one through four, for an unbiased analysis of how your organization fares in light of the competition, or your own goals.  For more information, contact us.

Organizational Research
Our research also takes us inside an organization, utilizing the latest tools to determine your organization's "people" strengths, weaknesses, and opportunities.  These tools will give you a complete composite of the person interviewed, what they excel in, and where they need to improve.  Additionally, a composite of the strengths, weaknesses, and opportunities for growth of the divisional work force or leadership environment can also be acquired from the research tools we employ.  These same tools are used regularly by Fortune 500 companies, and are made available and affordable by Henry Lester & Associates. 

For more information, contact us.